Zoya Akhtar and Reema Kagti, a filmmaking partnership, have teamed up once again to launch the ‘The Gully Grove Challenge' on social media. The campaign, which is backed by their ‘Tiger Baby Films,' asks fans to make a 30-second reel film of the super successful song from the movie ‘Apna Time Aayega,' expressing themselves artistically. Rapping, dancing, sprinting, driving, cooking — whatever they can think of – may be included.